Pharmaceutical and Consumer Health Solutions

We worked with a Fortune 100 pharmaceutical company on strategy and implementation for pharmaceutical marketing, consumer health products, online and social media marketing.

Pharmaceutical Marketing

In the United States, only two of out of 10 medicines generate returns that exceed average R&D costs. For the success stories, it’s important to get the word out to doctors, potential customers, caregivers and the media. We researched and made recommendations on digital marketing, healthcare customer journey mapping, online-to-pharmacy sampling as well as online public relations to market pharmaceutical products.

B2C E-Commerce

Understanding the opportunities and risks in e-commerce for consumer health brands. How to leverage the pharmaceutical “umbrella” brand and consumer health brands to maximize exposure across multiple media and online retail channels.

Tracking Online Advertising

Research and recommendations on sulutions for tracking branded advertisingand email marketing solutions that follow the consumer from first touchpoint to coupon redemption. Comparative benchmarking and review of primary competitors.

B2B E-Commerce

We did an in-depth analysis of consumer health EDI/EC (Electronic Data Interchange/Electronic Commerce) platforms to sell to distributors, retailers and partners.

Social Media

More and more patients and caregivers are interacting via social media and third-party health-related platforms. We looked at social media and third-parties with specific recommendations for outreach coupled with how to measure social media reach and visibility.

Online Coupons and Promotions

We investigated online promotions and sample platforms, online coupons and other interactive products to increase brand awareness and drive sales.