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SmithKline Beecham - SB HealthCast Web Development
Web
Zeit designed and developed SB HealthCast for SmithKline Beecham. The
Web site is an online hub for consumer health information. The site provided
timely, authoritative health information with monthly health features
which were updated by using an innovative publishing system.
The
redesigned site focused more sharply on the needs of the consumer and
contained numerous interactive elements such as promotional coupon give-a-ways,
interactive quizzes and animations. Web Zeit also increased visibility
in search engines and directories as well as online health resources.
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Lyme Disease Web site feature with
interactive Lyme Disease quiz, Flash animations, product information,
disease facts and resources.
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Osteoporosis Web site with disease
information, calcium facts, Wellness Matters magazine information,
and online Tums® and Os-Cal® coupons.
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Stress, Depression
and Anxiety Disorders features with interactive quizzes and
questionaires, related publications and full prescribing information.
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Other featured sites showcased SB products and/or seasonal health
topics.
Previous
topics were then filed into an easily-searchable archive, thus creating
an informational hub site to which users would return.
Web
Zeit also created online banners to promote SB HealthCast on the
SmithKline Beecham corporate Web site. Click
here to take a look.
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