Over 75% of consumers participate in one or more loyalty marketing programs.
Everybody talks abut products and services, and they talk about them all the time.
Cyberspace is a conversation.
I don't care what they're talking about. All I want is a nice fat recording.
It was impossible to get a conversation going, everybody was talking too much.
The mass-marketing model is dead. Word-of-mouth marketing is the future.
James Stengel, Global Marketing Officer, Procter & Gamble
Cyberspace is a salon. It's the Algonquin round table, Gertrude Stein's living room.
