Consulting to UK corporate finance firm specializing in mergers and acquisitions, buyouts and seeding agreements.
Bill Meyers Group
"My business is growing because of my Web site." That's the result of our strategy and development to brand and differentiate the Bill Meyers Group.
Internet strategy, email marketing strategy and transmission, online surveys, web and online ad unit development, as well as webcasts for Deloitte and Deloitte Consulting.
Harlem Education Activities Fund (HEAF)
HEAF's Web site is a rich communications resource, learning center and information hub. The site features a virtual tour, educator and parents' resources, online videos, new releases and articles, as well as a member zone and oline donation e-commerce area.
Internet strategy and development of Web/CD "Interlink" platform. Features included publication search and preview, links to online and offline resources, dynamic attractor, Web jump pages.
Brand, marketing and media relations consulting for Fortune 500 personal care firm. We worked on a Global Brand Framework and successful media outreach programs.
Strategy and technology development consumer resource that allows users to keep up with their favorite actors, writers and other artists via email alerts. We also developed a Facebook application and private label versions of the software platform.
Startup: Commercial Aviation
Long-term strategy, marketing and branding for a startup commercial airline. Consulting included analysis of industry trends, specifically regional and short-haul carriers, as well as online and offline marketing planning.
The Berger Collection
A website devoted to one of the world's pre-eminent collections of British art. Searchable art and artist database, artwork zoom feature allows users to examine artworks online. The website also features a branded e-card module, education modules, video and virtual tour.
Dell used Peersuasion's ability to leverage customers' interest to drive sales and generate exponential marketing opportunities. Dell ran multiple Peersuasion campaigns to promote hardware, software and peripherals, using a targeted database of "brand advocates" to refer friends, family and colleagues.
Web Zeit developed comprehensive Internet strategy and created an ongoing competitive benchmarking program. We implemented a range of Web assets, including an online health newsletter (HealthCast), microsites, health-related games, online advertising and visibility enhancements.
Consulting and microsite development. We also built the award-winning online arcade game to support the Patrick Robinson Web site and book launch.
For HSBC we are developing marketing strategy for the asset management group. Our focus is on thought leadership, community elements, and online applications.
Michael Rosenfeld Gallery
New York-based art gallery site, art database, CMS, e-commerce, Zoomify focus feature, as well as email marketing and user database. Administration backend allows gallery to update site and e-commerce channel. Guestbook functionality exports to email newsletter database with user guestbook and preferences.
Interactive strategy and development. Peersuasion developed a new sweepstakes platform to move television audiences to the Web site and vice versa, and builda database of affinity-targeted users.
Social media, email, marketing strategy and technical consulting to NYC-based fashion startup.
Web development, planning, online fundraising and email maketing for South Africa's pre-eminent university.